I haven’t seen one of the new 3D movies. We didn’t go watch Avatar when it was in theatres, and personally I think the technology seems pretty hokey. But what about choose your own adventure?

The clip below, from a company called 13th Street is advertising a new kind of cinema, one in which the viewer can interact with the film and change the outcome. In this case, it’s done by phoning different viewers in the audience and changing the outcome of the film based on recognized voice commands. Is this the new step in immersive horror films or just another hokey Hollywood breakthrough?

What do you think? Leave a comment.