I received Douglas Coupland’s Shampoo Planet for Christmas this year. At the same time I received the Talking Heads Greatest Hits record. This is an omen.
Understanding Shampoo Planet, I think, is the same as understanding what Talking Heads were doing back then. It’s about the future. It’s about a time in history when technology, innovation, and invention are racing forward at light-speed. At the same time, things are beginning to decay. Global warming is beginning to catch up with us; toxic waste and acid rain are seaping into the common lexicon. Advertising is everywhere. It’s all product, product, product, and this is called progress—a Shampoo Planet. This is what the Talking Heads are about, in my opinion, and this is what Coupland is getting at too.
This is Coupland’s second novel, following up on his incredibly successful Generation X. It feels like a second novel. It feels full of energy, packed with excitement, buzzy and confident. The novel follows a twenty year-old protagonist, a budding entrepreneur, obsessed with technology, the future, and business. His favourite book, he confesses, is the biography of a successful C.E.O., he expounds his love for things and his shower is a shampoo museum. At the same time, he senses decay all around him. His family is crumby, wrapped up in pyramid schemes and bad relationships. His town, once dominated by The Plants—factories which produced all kinds of wonderfully toxic and terrible things—are shutting down, the government moving in to clean up. He searches for meaning but things are moving so fast.
If I had a complaint about this book it would be about the section somewhere near the end. For the most part, Coupland’s writing style is crisp, quick and future-forward—it suits the plot well. But near the end it gets a bit mushy; the plot moves quickly, but the writing can’t keep up. It feels a bit stretched, but Coupland recovers in a huge way and comes through with a brilliant and honest conclusion to his character’s odyssey.
All told, Shampoo Planet is wholly authentic and that’s its selling point. If there’s one thing that Coupland is very good at, in my opinion, is taking the temperature of the times. Shampoo Planet is that temperature reading. Coupland nails it. Here he’s embedded deep in a culture that he understands very well: it’s the future, then, and it’s a great read.
